Kim Kardashian launches her new fragrance in London!

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Published on Tuesday, 22 May 2012 12:02

It’s like Christmas day all over again! In so far as the fact that this fragrance launch for Kim Kardashian’s latest scent feels massively anti-climatic and also slightly boring.

We were expecting a bit more pomp, a bit more circumstance for the affair which was held at Debenhams in Oxford Street earlier. Instead Kim turned up in a lacy red dress (no cleavage? Oh Kim you disappoint) and posed with the pong in her hands while looking like she could barely be bothered to smile. Afterwards she did a bit of autograph signing for her fans as well.

Maybe we’ve just been spoilt by Katie Price for all these years and we just expect a bit too much from other celebrities but unless they’ve got some muscly men in pants beside them when they launch a product, or perhaps a glittery pony, then we just lose interest.